About
I have worked with PR, communication and content for more than ten years. I co-founded Wheelys, a Swedish startup that grew to more than 800 cafés in 80 countries, and as its CEO and spokesperson I got the company into Forbes, Wired and BBC without a marketing budget. Before that I worked as an art director at Studio Total and The Nordic Society for Invention and Discovery, where I led campaigns such as No More Woof.
Since 2016 I have run my own studio, MDLC Studios, creating communication, content, photography and film for brands such as Fairphone, H&M, Marimekko and The Ode To. I write, photograph, film and edit myself, and when needed I'm happy to work with a bigger production team. Right now I'm especially interested in how AI and automation can make communication work better. I build my own AI agents and skills in Claude, and automated workflows in n8n.
Awards: Financial Times Boldness in Business, 2018. The Nordics 100, 2017.
Education: Visual communication and photography at Fotoskolan Stockholm, fine art at the Bergen Academy of Art and Design, and literature at Lund University.
Case studies
Photography
maria@mdlc.se